himmus hamudi
Packaging DesignConcept DevelopmentHummus Hamodi is a rebranding project for a Jerusalem-style hummus restaurant located in the heart of Tel Aviv. The challenge was to preserve the restaurant's authentic identity while creating a contemporary visual language that would resonate with a new urban audience. Inspired by the cultural connection between Jerusalem and Tel Aviv, the concept celebrates coexistence through design, combining Arabic and Hebrew influences into a unified brand identity. A bilingual logo, vibrant color palette, and graphic system inspired by traditional Arabic tiles were developed alongside a complete takeaway experience, transforming the brand into a warm, joyful, and memorable visual experience.
Brand Identity